Increased Online Searches, Keep Traditional Way

Since five years ago, the online travel search on Google in Indonesia increased by 50-fold. The main quest that include flights, hotels, and tourist destinations.
This was disclosed by Head of Travel, Google Indonesia, Henky Prihatna, the seminar Web In Travel, Pullman Hotel, Jakarta, Wednesday (27/3/2013) ago. "Search on airlines such as airlines, hotels and tourist destination on Google search about 2 million per day," he said.
Uniquely, added Henky, seekers are mostly mobile users. Mobile users to donate 27 percent of all searches on the Google search. In fact, Henky say, 1 in 4 search on Google is a mobile user.
Co-Founder and Managing Director Tiket.com, Undarsa, also said similar things, namely mobile internet usage will be more than using a computer. "The trend to use mobile community continues to rise. Indeed many people who know the start of the mobile internet, from a smartphone than a PC," he said.
"Some 17 percent of people do searches trip through mobile applications, 12 percent download mobile applications associated with travel," said Undarsa.
However, despite the relatively high through mobile search, it turns out, said Brata Rafly, Commercial Director of Mandala, through mobile revenue remains low. Rarely the booking transaction"Indonesia's market it is extremely high for an online search, especially mobile and thanks to mobile development can be 100 percent. Though high search online via smartphones, but that does booking is still low," said Brata.
However, added Brata, there are still many people who do a search even booking through traditional means, namely through the travel agent. "Traditional Offline travel still exist, they are usually the first-time traveler. They went to travel agents who sell tickets," said Brata.
The problem, Brata, to be able to perform online transactions via credit card are required at least ATM. While not all people have it, so, there are still pay using cash. So they went to the travel providers.
"That would not fly but baseball had credit cards or they have money but baseball has a credit card that we could actually use the ATM payments. Usually they contact our call center or use the packages in the travel agent," added Joey Brata.